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Target Industries
Webmetrics helps companies test for and monitor against the web performance issues that affect site uptime, transaction fulfillment and ultimately, e-commerce profitability. Our solutions are used to help maximize ROI on web and commerce initiatives, while ensuring a positive online experience for end-users. Webmetrics targets companies of all sizes in the following industries:
Banking/Financial Services
Guaranteed uptime and transaction fulfillment is absolutely critical for the financial services sector. Banks, lenders, and brokerage firms operate in highly competitive industries that are dependent on real-time data and timely execution of payment processes, such as securing interest rates and the sales and acquisition of loans and investments. Webmetrics helps companies throughout financial service-related industries test and ensure the availability of web-based data and services.
Biotechnology/Pharmaceutical
The Biotechnology and Pharmaceutical industries are leveraging the power of the Internet for everything from supply chain management to direct marketing. Whether streamlining information between business partners or targeting consumers and physicians via online marketing, the success of these initiatives are in jeopardy if the sites and systems that support them fail. Webmetrics helps Pharmaceutical and Biotech companies ensure the uptime and performance of the business-critical applications that power these growing industries.
Government
Federal, state and local agencies are under increasing pressure, some of which is mandated, to streamline information and deliver electronic services to citizens and businesses. The complexities of e-business in this sector can be especially daunting given the number of proprietary systems and standards involved. Webmetrics provides government agencies with the load testing and external monitoring services needed to ensure that e-government sites and supporting systems are interoperable and functioning 24/7.
Manufacturing
Manufacturers are leveraging the Internet to both automate relationships with traditional distribution partners, and strengthen brand loyalty among end-user customers. As manufacturers transform the way in which they sell, market and deliver goods, Webmetrics helps validate the performance integrity and uptime of collaborative commerce sites and services.
Media/Publishing
Content portals are required to invest heavily in disparate infrastructure components that are critical to both their speed and accuracy. These components may include CDNs, ad servers, streaming media and syndicated content services. The larger the portal, the more complex its web of supporting networks and services become. Testing is key to determining interoperability of all the site's components, and monitoring is critical to ensuring that sites and applications are running 24/7. Webmetrics helps publishers guarantee optimum performance across content delivery portals.
Marketing
Companies are increasingly utilizing online marketing tactics to support lead generation and increase brand awareness. For most online marketing initiatives, a web-based call to action is the key measurement of success. Webmetrics helps online marketers test the sites and applications that support these initiatives to ensure that performance capacities coincide with anticipated user loads. Monitoring is used to ensure that websites and services are available 24/7.
Retail
According to Forrester Research, Inc., e-commerce sales will
increase from $95.7 billion in 2003 to $229 billion in 2008 - by
which time online retail sales are predicted to account for 10
percent of total U.S. retail sales. The opportunity for growth
and success is imminent for companies that are strong
competitors in the Internet retail market. To compete
effectively, companies must ensure that online catalogs and commerce capabilities are functioning properly and that performance is optimized for end-user buyers. Webmetrics helps Internet retailers do just that.
Service Providers
Webmetrics’ services are used by consultants, data centers, developers, hosting providers and system integrators to compliment their respective offerings with load testing and external monitoring. For more information about the benefits Webmetrics
offers to service providers, check out our Partner Programs.
Technology
While virtually every industry is conducting business online, technology companies are acknowledged for being at the forefront of innovation and early adoption. As a result, they must adhere to the highest level of performance standards when delivering content and services online. Webmetrics helps technology companies validate the performance of their web-based services and ensure compliance with service-level agreements.
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